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Featured case · March 2026
State of Talent 2026 — RA*W × SewInsights
The Dutch creative industry loves to celebrate young talent. But what is it actually like in those first few years on the job? Nobody had the data. We went and got it.
The challenge
RAW had a strong intuition — something was broken in how the creative industry treated its juniors. Burnout. Talent leaving. A feeling that something was wrong but no data to point at. They needed evidence that could move agency leadership to act.
Research design
Insight translation
Published report
Media coverage
Recommendations
1. Pay transparently and fairly
2. Create real junior roles — not bottlenecks
3. Invest time in mentorship — structured monthly sessions
4. Show a clear path forward with role ladders and stay-interviews
5. Monitor workload before it breaks people
6. Open real feedback channels and act on them
Create real junior roles, not bottlenecks. Invest time in mentorship — structured monthly sessions.
Show a clear path forward — role ladders and stay-interviews. Monitor workload before it breaks people. Open real feedback channels and act on them.
Key findings
1 in 3
88%
65%
3.6/5
92%
52%
42%
14%
What SewInsights did
SewInsights designed and structured the survey, framed the research narrative, and translated raw findings into the core insight: this isn’t a motivation problem — it’s a systems problem. The research was co-developed with RAW and published in Marketing Report NL.
We delivered a published report, translated insights for stakeholders, and ensured broad media coverage.
Coverage and impact
Published in Marketing Report NL on 19 March 2026. The report reached RA*W’s community of 3,800+ young creative professionals across the Netherlands.
Read the Marketing Report NL article →
https://marketingreport.nl/state-of-talent-2026-toont-kloof-tussen-junior-en-bureau/
Download the full report →
https://we-are-raw.com/projects/state-of-talent
“The sector has no motivation problem — it has a systems problem.”
— Sewdath Ritoe, SewInsights · Marketing Report NL, March 2026
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