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The numbers
What the data found.
1 in 3
doubt they'll still be in the industry in 5 years
88%
stay purely out of passion for the craft
65%
feel underpaid for the work they do
3.6/5
average satisfaction — below average
92%
say culture and mentoring matter most
52%
say mentorship is lacking
42%
work overtime every week
14%
feel their org reflects diversity
The campaign
Research made visible.
RA*W translated every finding into bold, shareable content — reaching 3,800+ young creative professionals across the Netherlands.
1 IN 3
Doubt they will work in the industry in the coming 5 years.
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65%
Feel underpaid · 64% see too few entry-level jobs · 52% say mentorship is lacking
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WANT YOUNG TALENT TO STAY?
Pay fairly · Real junior roles · Mentorship · Clear path forward
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Recommendations
Six things agencies can do now.
1
Pay transparently and fairly
Clear salary bands, mid-cycle reviews, and learning budgets.
2
Create real junior roles
The talent is there. The openings aren't.
3
Invest in mentorship
Structured monthly sessions — not just "ask if you need something."
4
Show a clear path forward
Role ladders and stay-interviews at 12, 18, and 24 months.
5
Monitor workload
If overtime is the norm, the business model is broken.
6
Open real feedback channels
Anonymous. With real follow-through. Report what changed.
Coverage
Where it landed.
Marketing Report NL
Published 19 March 2026 · Sewdath Ritoe cited as lead researcher
RA*W Instagram
Multi-slide campaign · 3,800+ young creative professionals reached
Full report
33-page illustrated report · Available for download
Read Marketing Report NL →
RA*W project page →
Download report →
Have research that deserves to be heard?
Let's turn your insights into something that actually moves people.
Start a conversation →
Back to SewInsights
Read Marketing Report NL →
RA*W project page →
Download report →
Read Marketing Report NL →
RA*W project page →
Download report →
Read Marketing Report NL →
RA*W project page →
Download report →
Coverage
Where it landed.
Marketing Report NL
Published 19 March 2026 · Sewdath Ritoe cited as lead researcher
RA*W Instagram
Multi-slide campaign · 3,800+ young creative professionals reached
Full report
33-page illustrated report · Available for download
Read Marketing Report NL →
RA*W project page →
Download report →
33-page illustrated report · Available for download
RA*W Instagram
Multi-slide campaign · 3,800+ young creative professionals reached
Published 19 March 2026 · Sewdath Ritoe cited as lead researcher
Marketing Report NL
Published 19 March 2026 · Sewdath Ritoe cited as lead researcher
Where it landed.
Coverage
Coverage
Where it landed.
Marketing Report NL
Published 19 March 2026 · Sewdath Ritoe cited as lead researcher
RA*W Instagram
Multi-slide campaign · 3,800+ young creative professionals reached
Full report
33-page illustrated report · Available for download
Read Marketing Report NL →
RA*W project page →
Download report →
Anonymous. With real follow-through. Report what changed.
5
Monitor workload
If overtime is the norm, the business model is broken.
Monitor workload
4
Show a clear path forward
Role ladders and stay-interviews at 12, 18, and 24 months.
Structured monthly sessions — not just "ask if you need something."
Structured monthly sessions — not just "ask if you need something."
Structured monthly sessions — not just "ask if you need something."
Structured monthly sessions — not just "ask if you need something."
Structured monthly sessions — not just "ask if you need something."
Structured monthly sessions — not just "ask if you need something."
Invest in mentorship
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